MM9 Storytelling

Susana has delivered many finance leader roles, run a successful business and is also a very popular professional mentor. She is incredibly passionate about helping people to fulfil your potential whilst enjoying your role.

During this Monday Masterclass, Susana provides a valuable technique called HUSSLE to help finance leaders with storytelling. This is particularly helpful during presentations or Board meetings and will increase the chances of people remembering the biggest messages that you want them to take away from each discussion.

HUSSLE stands for the following:

  1. H = Hero;
  2. U = Up Hill Struggle;
  3. S = Show;
  4. S = Solution;
  5. L = Learning; and
  6. E = Extra-ordinary.

Here’s the recording of the masterclass:

AI Masterclass: Practical uses of Claude for finance leaders

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What It Takes to Scale Through Acquisition

Scaling through acquisition can double the size of your business—but only if your finance systems, controls and culture keep up. In this session, Tim O’Reilly, Ed Mortimer and Kevin Appleby share how Guild Garage Group used Sage Intacct, a unified tech stack and disciplined capital allocation to grow from 0 to 28 partners and $300m in revenue, while staying in control of cash, risk and performance.

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The Cash Blindspots CFOs Miss in M&A Integration

CFOs pour huge effort into M&A modelling but often miss the cash blindspots that appear once integration begins. In this session, experts from MeasuredValue, Agicap, and GrowCFO reveal how to spot hidden liquidity risks, improve cash visibility across entities, and keep your deal creating value long after it closes.

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The 5 Finance Tasks CFOs Automate First (And Why)

Learn which 5 finance tasks CFOs automate first—and why. This session with AccountsIQ and GrowCFO explores AP, approvals, banking, intercompany, dimensions, and how to align people, process and tech to get fast wins from finance automation.

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AI Promises Speed. FP&A Is Still Stuck. Why?

AI should make FP&A faster, but most teams remain stuck in slow, manual processes. In this session, leaders from NoseDat, Acterys and GrowCFO show how data, governance and focused use cases turn AI from hype into real planning speed.

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The AI Adoption Gap in Finance and How to Close It

CFO Pauline Babel of Spendesk joins Kevin Appleby to unpack the AI adoption gap in finance. They explore where to start, how to automate repetitive tasks safely, and the roadmap, tools, and metrics finance leaders need to scale AI while protecting data and elevating their teams’ impact

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