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Upcoming Live Webinars

The CFO Program Preview Event​

Tuesday, April 21st
4:00 pm BST

The Future CFO Program Preview Event

Wednesday, April 22nd
4:00 pm BST

AI Masterclass: Practical uses of Claude for finance leaders

Tuesday, April 28th
4:00 pm BST

Latest Podcast Episode 279

In this episode of The GrowCFO Show, Kevin Appleby and Susana Serrano‑Davey explore whether AI is strengthening or weakening the strategic role of the CFO, positioning it as both a powerful assistant and a potential risk when used without critical thinking. They discuss how tools like ChatGPT are reshaping research, communication, and decision-making in finance, while highlighting the growing gap between interest in AI and confidence in implementing it effectively. The episode ultimately argues that AI should enhance, not replace, a CFO’s judgment, with long-term success depending on using it for speed and insight while maintaining authenticity, critical thinking, and leadership presence.

Latest Webinar Recordings

What It Takes to Scale Through Acquisition

April 14, 2026

Scaling through acquisition drives rapid growth but puts intense pressure on finance, requiring strong systems, clear standards, and real-time visibility. In this session, Tim O’Reilly, Ed Mortimer, and Kevin Appleby share how to build the finance infrastructure, tech stack, and discipline needed to scale successfully through multiple acquisitions.

The Cash Blindspots CFOs Miss in M&A Integration

March 11, 2026

M&A integration often exposes hidden cash risks that can quickly erode deal value. In this session, Vinoy Nursiah (MeasuredValue), and Malak Mossadek (Agicap), with Kevin Appleby (GrowCFO) explore how fragmented data, weak cash processes, and optimistic assumptions can create liquidity pressure after a deal closes. They share practical ways to gain real-time cash visibility across entities so integration strengthens working capital and turns acquisitions into value-creating, cash-confident operations.

The 5 Finance Tasks CFOs Automate First (And Why)

February 25, 2026

Discover how CFOs can unlock quick wins from finance automation in this masterclass with James Hunter, Taylor Andrew, and Kevin Appleby. Learn five high‑impact use cases—from accounts payable and banking tasks to intercompany processes and dimension structures—plus real implementation stories and practical advice on aligning people, process, and technology for scalable, controlled automation.

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