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Latest Podcast Episode 299
Becoming a CFO by 33 takes more than technical finance expertise; it requires strategic breadth, commercial understanding, and the confidence to influence decisions at board level. In this episode of The GrowCFO Show, Kevin Appleby speaks with Audrey Lagresle, CFO of Automobile en Direct, about her non-traditional path through finance transformation, M&A, FP&A, strategy, and operations, and how those experiences shaped her into a modern CFO focused on value creation, growth, and change. Audrey also shares lessons from building finance capabilities from scratch, navigating market volatility, leading technology and AI initiatives, and overcoming imposter syndrome along the way.
Latest Webinar Recordings
FreeNow Case Study: How to gain visibility and control over your AP process with Yooz AI
August 26, 2026
This FreeNow case study shows how Yooz AI helped centralize AP across 10 countries, cutting invoice processing from 1–2 weeks to 3–4 days while improving visibility, productivity, and cost control. Kevin Appleby, Becky Glover, and Shelsea Adrian also highlight why simplifying and standardizing processes is key to successful AP automation.
Can Finance Teams Trust AI? How To Balance Innovation and Data Security
July 29, 2026
AI is transforming finance, but adopting it successfully requires more than just new tools, it requires trust, governance, and strong controls. In this session, James Hunter, Pascal Virmaud, Guy Weaver, and Kevin Appleby explore how finance leaders can safely integrate AI into their operations, protect sensitive data, and balance innovation with the oversight needed to make confident, responsible decisions.
How Leading Finance Teams Are Reducing Planning Cycles From Days to Seconds
June 10, 2026
Spreadsheet-based planning can limit agility and slow decision-making. In this webinar, Nico Botes and Sunelle Botha (Montego Pet Nutrition), Eric Reyhle (Acterys), and Kevin Appleby (GrowCFO) share how Montego moved from spreadsheet-driven planning to real-time scenario modelling with Microsoft Fabric, Power BI, and Acterys, reducing planning cycles from days to seconds and building a foundation for AI-ready forecasting.
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