Understanding why profitable companies still run out of cash is one of the most important leadership skills for founders, CEOs, and finance leaders, as cash flow issues can quietly undermine growth, strain supplier relationships, and threaten even healthy businesses. In this episode of The GrowCFO Show, host Kevin Appleby speaks with Scotty Palmer, Fractional CFO and Founder of Palmer’s Strategic Advisors, about why strong profits do not always translate into healthy cash flow, sharing practical insights on financial modelling, KPI tracking, AI-powered forecasting, and the commercial discipline needed to improve liquidity and build more resilient businesses. Scotty also explains how fractional CFOs help organisations uncover hidden costs, strengthen decision-making, and balance ambitious growth with sustainable financial performance, drawing on real-world examples from the food and beverage sector.