CFOs are increasingly using the “data cube” as a strategic tool to unify finance, commercial, and operational data into a single source of truth, enabling precise evidence of revenue quality, retention, and growth. In this episode, Kevin Appleby and David Whitcombe of Data Vision Services explore how the cube integrates ERPs, CRMs, and operational systems to deliver investor-grade metrics, strengthen diligence readiness, and elevate enterprise value. They also discuss practical steps for building and maintaining the cube, the evolving CFO role in driving forward-looking insights, and the potential of AI to democratize actionable intelligence.