Modern CFOs can no longer afford to stay offline, as boards, CEOs, and recruiters increasingly evaluate candidates based on their digital presence. In this episode, Kevin Appleby interviews Wassia Kamon, CFO at ACE, who explains that technical excellence and a strong CV are insufficient without a visible online footprint, positioning digital presence as a strategic leadership tool. She highlights both the risks of invisibility—missed promotions and weaker influence—and the benefits of controlled visibility, offering practical steps for finance leaders to build an authentic online narrative that enhances credibility, opportunities, and long-term career impact.