⇧ Strategy briefing from your CEO

You receive the following email from your CEO Vanessa:

“During our next management team meeting, I would like to debate our strategic priorities that will form the basis of our five-year plan that will take effect from 1 January 20X3.

In particular, I would like to seek people’s views on the following approaches:

• Launching a significant marketing campaign;
• Developing a major new product offering;
• Expanding into an attractive new market;
• Acquiring one of our main competitors; and
• Creating a shareholder liquidity event.

We will need to work out how to fund each of these options.

Please can you reply to this email outlining the different potential ways that we could fund each of the above activities? Thanks!”

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