Your priority strategic objective

Your CEO has recorded the following message to outline the strategic objective that she would like to prioritise within the execution of your business plan:

“Thanks for sending through your analysis of funding options for each of our strategic objectives.  It was intriguing to look through the different scenarios and hear your thoughts about the opportunities and risks associated with each option.

Having thought long and hard about our strategy, I believe that now is the time to proceed with our planned international expansion.  We see a huge opportunity to open a new office in Bigland and recruit a local workforce.  They have lots of large companies who would really benefit from our VSCData product, although it will require a lot of funding given the high costs of employing people over there.

Note that we will also need to significantly develop our VSCData product.  We need to add various new features to make it a compelling proposition for larger companies.  It also needs a few tweaks to allow the software to function effectively within an overseas market.  We will need to recruit a specialist team to build these add-ons.

I would like to expand into Bigland on 1 January 20X3 and to start generating customer revenues from 1 January 20X3.

Let’s discuss this further during this afternoon’s management team strategy session. Make sure that you take some detailed notes so that you have all of the information to determine our funding requirements.  Thanks.”