Next Live Workshop Dates
Workshop: Understanding Commercial Finance
- Breakout: what are your commercial finance challenges:
- Why do we measure ROI? Analyzing Investment Opportunities
- How do we measure ROI – tools
- Portfolio theory and enabling innovation
đź“… Wednesday, 12 March 2025
⏰ 3:00 pm – 5:00 pm BST (10:00 am – 12:00 pm ET)
Field of Study:
Workshop: Strategically Measuring ROI
- How does ROI fit into strategy planning
- Framing opportunities using the 10 Steps of a VC pitch deck
- Making decisions by applying a unit economic framework
- Using optionality, incrementality and synergies to improve analysis
đź“… Wednesday 19 March 2025
⏰ 3:00 pm – 5:00 pm BST (10:00 am – 12:00 pm ET)
Field of Study:
Workshop: Preparing Analysis and Influencing Decisions
- What makes good analysis
- Framing your analysis (excel)
- Defining the problem and opportunity (5 whys)
- Sensitivity analysis
- Building credibility to generate influence
- Understanding the customer
- Marketing funnel
- 4Ps of marketing
- Knowing your audience and selling your ideas
- Types of influence
- Selling framework and powerful language
đź“… Wednesday 26 March 2025
⏰ 3:00 pm – 5:00 pm BST (10:00 am – 12:00 pm ET)
Field of Study:
Course Overview
What we Cover:
Developing Business Acumen, Analyzing Investment Opportunities, Measuring Commercial ROI, Enhancing Company Performance
The challenges:
Determining commercial impact of decisions, complex data, integrating non-financial data, mitigating risks, measuring ROI.
The Barriers:
Data overload, time constraints, insufficient tools, not seeing the big picture, knowledge gaps, stakeholders lack knowledge of finance.
Learning Outcomes:
Using ROI to influence commercial decisions, how to think commercially, framing plus solving strategic and commercial opportunities.
Business Benefits:
Scalable Growth, Value Creation, Improved Accuracy, Greater Collaboration, Performance Improvement, Risk Reduction, Competitive Advantage
Course Facilitators
Oliver Deacon
Course Facilitator
Oliver, a former Microsoft Finance Director and qualified PCC Executive Coach, offers a modern, inspiring perspective on finance. He helps teams manage change by integrating next-generation finance skills.
Damian Smith
Course Facilitator
With 25 years in corporate roles within oil & gas, retail, and telecommunications, Damian has experience in commercial finance, HR, and legal. He has fulfilled a lifelong ambition to transition into sales and marketing.
Iain Dewson
Course Facilitator
Iain has led global finance teams and managed a finance academy for 2,000 people across 28 countries. His firsthand experience with FBP’s positive impact led him to join as a course facilitator for GrowCFO.
Module Content
Commercial Finance and ROI
About Instructor
Module Includes
- 1 Topic
- 1 Lesson
