Commercial Finance and ROI

Zoe Allen · September 24, 2024

Next Live Workshop Dates

Workshop: Understanding Commercial Finance

  • Breakout: what are your commercial finance challenges:
  • Why do we measure ROI? Analyzing Investment Opportunities
  • How do we measure ROI – tools
  • Portfolio theory and enabling innovation

đź“… Wednesday, 12 March 2025


Field of Study:

Workshop: Strategically Measuring ROI

  • How does ROI fit into strategy planning
  • Framing opportunities using the 10 Steps of a VC pitch deck
  • Making decisions by applying a unit economic framework
  • Using optionality, incrementality and synergies to improve analysis

đź“… Wednesday 19 March 2025


Field of Study:

Workshop: Preparing Analysis and Influencing Decisions

  • What makes good analysis
    • Framing your analysis (excel)
    • Defining the problem and opportunity (5 whys)
    • Sensitivity analysis
  • Building credibility to generate influence
    • Understanding the customer
    • Marketing funnel
    • 4Ps of marketing
  • Knowing your audience and selling your ideas
    • Types of influence
    • Selling framework and powerful language

đź“… Wednesday 26 March 2025


Field of Study:



Course Overview

What we Cover:

Developing Business Acumen, Analyzing Investment Opportunities, Measuring Commercial ROI, Enhancing Company Performance

The challenges:

Determining commercial impact of decisions, complex data, integrating non-financial data, mitigating risks, measuring ROI.

The Barriers:

Data overload, time constraints, insufficient tools, not seeing the big picture, knowledge gaps, stakeholders lack knowledge of finance.

Learning Outcomes:

Using ROI to influence commercial decisions, how to think commercially, framing plus solving strategic and commercial opportunities.

Business Benefits:

Scalable Growth, Value Creation, Improved Accuracy, Greater Collaboration, Performance Improvement, Risk Reduction, Competitive Advantage


Course Facilitators

Oliver Deacon

Course Facilitator

Oliver, a former Microsoft Finance Director and qualified PCC Executive Coach, offers a modern, inspiring perspective on finance. He helps teams manage change by integrating next-generation finance skills.

Damian Smith

Course Facilitator

With 25 years in corporate roles within oil & gas, retail, and telecommunications, Damian has experience in commercial finance, HR, and legal. He has fulfilled a lifelong ambition to transition into sales and marketing.

Iain Dewson

Course Facilitator

Iain has led global finance teams and managed a finance academy for 2,000 people across 28 countries. His firsthand experience with FBP’s positive impact led him to join as a course facilitator for GrowCFO.

Module Content

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Commercial Finance and ROI

About Instructor

Zoe Allen

42 Modules

Not Enrolled
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Module Includes

  • 1 Topic
  • 1 Lesson