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CFO Program Online Course

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  1. Module 1: Embed finance across the company
    5 Lessons
  2. Module 2: Identify profit and cash initiatives
    7 Lessons
  3. Module 3: Oversee and drive business change
    13 Lessons
  4. Module 4: Deliver data-driven strategic insights
    6 Lessons
  5. Module 5: Challenge your Board and influence strategy
    9 Lessons
  6. Module 6: Drive key decision-making
    11 Lessons
  7. Module 7: Represent your business externally
    6 Lessons
  8. Module 8: Become a critical and influential voice
    5 Lessons
  9. Module 9: Deliver the business plan
    7 Lessons
Topic 9, Lesson 3
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Acting in a joined-up manner

Dan Wells October 11, 2023
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The CEO and CFO need to act in a joined-up manner when working together if the company is to be successful. This means that you need to be on the same page when it comes to making decisions, setting goals, and allocating resources.

If you are not aligned, it can lead to tension between the two roles and ultimately hinder the company’s growth. When there is poor communication, it can lead to confusion and conflict. This will become transparent to your leadership team and the wider business, which will have a knock-on effect across the company.

In this lesson, we will discuss why it is so important for the CEO and CFO to work together closely, why you need communicate consistently and how you can achieve success by being joined up.

Portrait Of Male And Female Team Leaders Standing By Shelves In Warehouse

To become the co-pilot to your CEO, the CFO needs to work closely with the CEO to help deliver the business plan and communicate progress on a consistent basis. You should complement one another’s skill sets and fully understand each other’s thoughts.

Benefits

There are many benefits arising when the CEO and CFO work closely together, including:

  • Robust communication between the two roles
  • Avoidance of confusion and conflict
  • Achieving company goals
  • Improved resource allocation
  • Better workforce motivation

By being fully aligned, you will create a positive culture across the business and encourage everybody to support the delivery of your business plan.

Challenges from misalignment

Many things start to go wrong when the CEO and CFO are misaligned. Some of these challenges include:

  • Tension between the two roles
  • Hindered company growth
  • Leadership team transparency issues
  • Wider business knock-on effects

As the CFO, if you find yourself misaligned with your CEO then you need to take action immediately to address this. It will likely have a huge impact on your business and cannot be left to continue over time. It normally makes sense to start off with direct conversations to realign yourself, although you may require a professional mentor to support you.

The CEO and CFO can work together to overcome these challenges by improving communication between the two roles, setting goals together and working closely on a consistent basis.

Summary

The CFO is well-placed to act as the co-pilot to your CEO and work closely together in a joined-up manner. Businesses are constantly evolving throughout a company’s life cycle and there is huge potential for misaligned at some point during this journey. By adopting the above techniques, the CEO and CFO can maintain a strong working relationship and avoid any potential conflict that could arise from misalignment.