How to Optimize Your Cash Flow Management in 2025
Effective cash flow management has never been more critical for CFOs and finance leaders navigating 2025’s uncertain economic environment. Businesses face increasing pressure from investors, lenders, and boards to ensure resilience and strategic agility. Traditional spreadsheet-based forecasting, while familiar, is often insufficient for today’s complex, multi-entity environments.
In this webinar, Jeremy Earnshaw (CFO Coach, Former Group CFO and Speaker on CFO 4.0, Clarendon) shared hard-earned lessons from years on the front line, while Mickaël Jordan (CRO, Agicap) demonstrated how modern cash flow forecasting tools transform financial visibility. Hosted by Kevin Appleby (COO, GrowCFO), the discussion highlighted how combining practical experience with technology-driven solutions empowers CFOs to make more credible, data-informed decisions that safeguard liquidity and support long-term growth
Highlights:
- Practical strategies for simplifying cash flow tracking in complex, project-based businesses.
- Case studies on managing cash flow where revenue is delayed until project completion.
- Demonstration of how technology can connect banks, ERPs, and budgets for a 360° cash view.
- Importance of moving beyond manual spreadsheets to ensure credibility with stakeholders.
- Approaches to stress testing, scenario planning, and establishing liquidity buffers.
- How CFOs can elevate their role by linking treasury insights directly to business strategy.
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