From P&L to Cash Flow: Why Your Financial Focus Needs to Shift
In today’s challenging business environment, the shift from a profit and loss (P&L) focus to a cash flow-centric approach is crucial for companies to maintain financial stability and drive sustainable growth. This session explores the reasons why businesses need to re-evaluate their financial priorities and provides insights from industry experts on effectively managing cash flow. The session features Tom Courtney, Head of Finance at Ocean Bottle, Tim Merryweather, Managing Partner at Alphen Hill, and Robin Gruter, Lead Key Account Manager at Agicap, who share their experiences and strategies for navigating the complexities of cash flow management.
Highlights:
- Risks of prioritizing P&L over cash flow, including examples from Tom Courtney and Tim Merryweather
- Strategies for balancing P&L and cash flow, such as negotiating payment terms and aligning teams
- Benefits of a cash-first approach, including sustainable growth and better decision-making
- Importance of setting clear cash-related objectives and aligning them with overall business strategy
- Key cash flow metrics and the advantages of using specialized software like Agicap
- Success stories of companies that have implemented Agicap to shift to a cash-first culture
Responses