Commercial Finance and ROI
The Commercial Finance course is designed to equip you with the essential skills and knowledge to navigate the dynamic world of business finance. Whether you’re an entrepreneur seeking funding, a finance professional aiming to expand your expertise, or a business leader looking to make informed financial decisions, this course provides a comprehensive overview of commercial finance principles, techniques, and best practices, empowering you to drive growth and achieve your strategic objectives.
Next Live Workshop Dates
Workshop: Understanding Commercial Finance
- Breakout: what are your commercial finance challenges:
- Why do we measure ROI? Analyzing Investment Opportunities
- How do we measure ROI – tools
- Portfolio theory and enabling innovation
- Wednesday, 11 June 2025
- 9:00 am – 11:00 am BST (4:00 am – 6:00 am EDT)
- Field of Study: Finance (2 CPE Credits) 2 CPD Hours
Workshop: Strategically Measuring ROI
- How does ROI fit into strategy planning
- Framing opportunities using the 10 Steps of a VC pitch deck
- Making decisions by applying a unit economic framework
- Using optionality, incrementality and synergies to improve analysis
- Wednesday , 18 June 2025
- 9:00 am – 11:00 am BST (4:00 am – 6:00 am EDT)
- Field of Study: Finance (2 CPE Credits) 2 CPD Hours
Workshop: Preparing Analysis and Influencing Decisions
- What makes good analysis
- Framing your analysis (excel)
- Defining the problem and opportunity (5 whys)
- Sensitivity analysis
- Building credibility to generate influence
- Understanding the customer
- Marketing funnel
- 4Ps of marketing
- Knowing your audience and selling your ideas
- Types of influence
- Selling framework and powerful language
- Wednesday, 25 June 2025
- 9:00 am – 11:00 am BST (4:00 am – 6:00 am EDT)
- Field of Study: Finance (2 CPE Credits) 2 CPD Hours
Course Overview
What we Cover:
Developing Business Acumen, Analyzing Investment Opportunities, Measuring Commercial ROI, Enhancing Company Performance
The Challenges:
Determining commercial impact of decisions, complex data, integrating non-financial data, mitigating risks, measuring ROI.
The Barriers:
Data overload, time constraints, insufficient tools, not seeing the big picture, knowledge gaps, stakeholders lack knowledge of finance.
Learning Outcomes:
Using ROI to influence commercial decisions, how to think commercially, framing plus solving strategic and commercial opportunities.
Business Benefits:
Scalable Growth, Value Creation, Improved Accuracy, Greater Collaboration, Performance Improvement, Risk Reduction, Competitive Advantage
Course Facilitator
Oliver Deacon
Course Facilitator
Oliver, a former Microsoft Finance Director and qualified PCC Executive Coach, offers a modern, inspiring perspective on finance. He helps teams manage change by integrating next-generation finance skills.
Prerequisites: No Prerequisite knowledge is required to be successful in this course
Advanced Preparation: No advanced preparation is required
Program Level: Basic
Delivery Method: Group Live
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