Financial Storytelling
Effective financial communication is a crucial skill for finance professionals to master. In today’s business landscape, the ability to present financial information in an engaging and impactful manner can make the difference between a successful presentation and a forgettable one.
This session, led by experienced CFO and executive coach Susana Serrano-Davey, explores the art of financial storytelling, equipping participants with strategies to transform their financial presentations into captivating narratives. Susana Serrano-Davey, a seasoned finance leader and mentor at GrowCFO, shares her insights and personal experiences to guide the audience through a comprehensive framework known as the “HUSSLE” method. This six-step approach empowers finance professionals to connect with their audience, present problems effectively, and propose solutions in a memorable and impactful way.
Throughout the session, Susana encourages active participation from the audience, fostering an interactive and collaborative learning environment. The session aims to equip finance professionals with the tools and mindset to transform their financial presentations from dry, data-driven reports to captivating and impactful storytelling experiences.
Highlights:
- Identifying the “hero” in financial presentations to create emotional connections with the audience
- Framing problems and challenges in a balanced and engaging manner
- Incorporating visual elements, personal anecdotes, and interactive components to “put on a good show”
- Focusing on solutions and the learning opportunities that arise from challenges
- Incorporating extraordinary and unique elements to make the presentation stand out
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