Elevating Brand & Presence
Personal branding in finance isn’t about self-promotion—it’s about clarity, consistency, and credibility. This session helps finance professionals shape how others perceive them by aligning actions, values, and visibility with their professional goals. Participants will engage in guided reflection, group dialogue, and self-assessment to identify personal strengths, articulate career aspirations, and communicate with authenticity and impact. The course offers a practical framework for developing an intentional and authentic brand that enhances credibility, increases visibility, and positively influences career trajectory. Whether the aim is to gain influence, secure promotion, or lead with confidence, this module equips finance leaders with the tools to show up with purpose and polish.
- Thursday, January 15, 2026
- 4:00 pm - 6:00 pm GMT (11:00 am - 1:00 pm EST)
- Field of Study: Personal Development (2 CPE Credits) 2 CPD Hours
Testimonials



Overview
What we Cover:
The Challenges:
The Barriers:
Learning Objectives:
- Define your desired personal brand and understand how others currently perceive you.
- Identify and communicate the strengths that set you apart.
- Align your behaviours and outputs with your long-term career goals.
- Use your personal brand to guide decisions, influence stakeholders, and build trust across the business.
Business Benefits:
Facilitator

Susana Serrano-Davey
Susana is a Chartered Accountant (FCA) with over 20 years of international experience, having progressed to the C-suite, founded and sold a successful business, and established herself as a strong communicator and leader with a collaborative and entrepreneurial approach.
Prerequisites: No Prerequisite knowledge is required to be successful in this course
Advanced Preparation: No advanced preparation is required
Program Level: Basic
Delivery Method: Group Live
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