Elevating Brand & Presence

Personal branding in finance isn’t about self-promotion—it’s about clarity, consistency, and credibility. This session helps finance professionals shape how others perceive them by aligning actions, values, and visibility with their professional goals. Participants will engage in guided reflection, group dialogue, and self-assessment to identify personal strengths, articulate career aspirations, and communicate with authenticity and impact. The course offers a practical framework for developing an intentional and authentic brand that enhances credibility, increases visibility, and positively influences career trajectory. Whether the aim is to gain influence, secure promotion, or lead with confidence, this module equips finance leaders with the tools to show up with purpose and polish.

Testimonials

It was the best training / webinar I've attended for some time, it was up to date, relevant, interesting, well put together and well delivered.

Best webinar I have been to in years and Oli delivered a very thought provoking session.

Really informative and relevant course.

Overview

What we Cover:

Personal Branding, Leadership Visibility, Career Positioning, Influence & Credibility

The Challenges:

Clarify how you’re perceived, align your brand with your ambitions, increase visibility with the right stakeholders, balance authenticity with aspiration.

The Barriers:

Fear of self-promotion, inconsistent messaging, limited feedback, unconscious habits that dilute your impact, lack of clarity on future goals.

Learning Objectives:

By the end of this module, you will be able to:

Define your desired personal brand and understand how others currently perceive you.
Identify and communicate the strengths that set you apart.
Align your behaviours and outputs with your long-term career goals.
Use your personal brand to guide decisions, influence stakeholders, and build trust across the business.

Business Benefits:

Greater Visibility, Increased Influence, Stronger Career Trajectory, Enhanced Leadership Impact, Improved Internal Trust & Engagement

Facilitator

Susana Serrano-Davey

Susana is a Chartered Accountant (FCA) with over 20 years of international experience, having progressed to the C-suite, founded and sold a successful business, and established herself as a strong communicator and leader with a collaborative and entrepreneurial approach.

Prerequisites: No Prerequisite knowledge is required to be successful in this course

Advanced Preparation: No advanced preparation is required

Program Level: Basic

Delivery Method: Group Live

BOOK YOUR PLACE

Unlock Full Access with Premium Membership

Gain access to: