MM7 My journey to CFO with Christoph Martin

Christoph Martin has achieved incredible success during the past 12 months. He has transitioned from the Head of Finance within a scaleup company to becoming the CFO of a listed group. During this time, Christoph also played a key role in delivering the $365m IPO and has significantly enhanced the capability of his finance function. Christoph plans his finance leader career in fine detail and is very committed to investing in the necessary learning and development activities to help achieve his career aspirations.

During this Monday Masterclass, Christoph provides valuable insights regarding a huge number of essential themes, including:

  1. What roles to take on during a finance leader career journey to help deliver your career ambitions;
  2. How to approach setting objectives with your CEO to define when you should be given the CFO job title;
  3. The key differences between the Head of Finance role versus the CFO role;
  4. What new skills you need to learn when stepping up into the CEO role; and
  5. Which learning and development activities are the most important for aspiring CFOs.

Here’s the recording of the masterclass:

How Leading Finance Teams Are Reducing Planning Cycles From Days to Seconds

Join Nico Botes and Sunelle Botha from Montego Pet Nutrition, Eric Reyhle from Acterys, and Kevin Appleby from GrowCFO to discover how leading finance teams are cutting planning cycles from days to seconds. In this customer-led session, you’ll see how they replaced spreadsheet chaos with a single version of the truth, enabled real-time scenario modelling, and built AI-ready foundations for modern planning and forecasting using Microsoft Fabric, Power BI and Acterys.

Read More »

AI Masterclass: Practical uses of Claude for finance leaders

Finance leaders don’t need more AI theory – they need results. In this practical masterclass, Pac O’Shea and Kevin Appleby show how to use Claude as a hands-on finance assistant for P&L insights, sharper board packs, and fast scenario models. Walk away with prompts, templates, and repeatable workflows you can apply in your finance team immediately.

Read More »

What It Takes to Scale Through Acquisition

Scaling through acquisition can double the size of your business—but only if your finance systems, controls and culture keep up. In this session, Tim O’Reilly, Ed Mortimer and Kevin Appleby share how Guild Garage Group used Sage Intacct, a unified tech stack and disciplined capital allocation to grow from 0 to 28 partners and $300m in revenue, while staying in control of cash, risk and performance.

Read More »

The Cash Blindspots CFOs Miss in M&A Integration

CFOs pour huge effort into M&A modelling but often miss the cash blindspots that appear once integration begins. In this session, experts from MeasuredValue, Agicap, and GrowCFO reveal how to spot hidden liquidity risks, improve cash visibility across entities, and keep your deal creating value long after it closes.

Read More »

The 5 Finance Tasks CFOs Automate First (And Why)

Learn which 5 finance tasks CFOs automate first—and why. This session with AccountsIQ and GrowCFO explores AP, approvals, banking, intercompany, dimensions, and how to align people, process and tech to get fast wins from finance automation.

Read More »

AI Promises Speed. FP&A Is Still Stuck. Why?

AI should make FP&A faster, but most teams remain stuck in slow, manual processes. In this session, leaders from NoseDat, Acterys and GrowCFO show how data, governance and focused use cases turn AI from hype into real planning speed.

Read More »