MM7 My journey to CFO with Christoph Martin

Christoph Martin has achieved incredible success during the past 12 months. He has transitioned from the Head of Finance within a scaleup company to becoming the CFO of a listed group. During this time, Christoph also played a key role in delivering the $365m IPO and has significantly enhanced the capability of his finance function. Christoph plans his finance leader career in fine detail and is very committed to investing in the necessary learning and development activities to help achieve his career aspirations.

During this Monday Masterclass, Christoph provides valuable insights regarding a huge number of essential themes, including:

What roles to take on during a finance leader career journey to help deliver your career ambitions;
How to approach setting objectives with your CEO to define when you should be given the CFO job title;
The key differences between the Head of Finance role versus the CFO role;
What new skills you need to learn when stepping up into the CEO role; and
Which learning and development activities are the most important for aspiring CFOs.

Here’s the recording of the masterclass:

What 100 CFOs Reveal About the Real Cost of AI Compute

September 10, 2026 No Comments

In this Cloud Capital and GrowCFO session, Eric Keating, Kevin Appleby and Colman Stephenson unpack new research from 100 CFOs on the real cost of AI compute. They show how AI and cloud infrastructure are reshaping the P&L, why AI‑native businesses are operating with lower gross margins, and how joint finance–engineering ownership, better cost classification and driver‑based modelling can restore visibility, predictability and control.

FreeNow Case Study: How to gain visibility and control over your AP process with Yooz AI

August 27, 2026 No Comments

This case study shows how FreeNow used Yooz AI to centralize AP across 10 countries in six months, cutting invoice cycles from weeks to days and reducing processing costs by up to 80%. It offers a practical roadmap for finance leaders seeking greater visibility, control, and scalability in their AP operations

Can Finance Teams Trust AI? How To Balance Innovation and Data Security

July 31, 2026 No Comments

Can finance teams really trust AI with sensitive financial data? In this session, leaders from AccountsIQ and GrowCFO explore how to harness AI for better insight and efficiency while putting the right controls, governance, and security in place.

How Leading Finance Teams Are Reducing Planning Cycles From Days to Seconds

June 11, 2026 No Comments

Join Nico Botes and Sunelle Botha from Montego Pet Nutrition, Eric Reyhle from Acterys, and Kevin Appleby from GrowCFO to discover how leading finance teams are cutting planning cycles from days to seconds. In this customer-led session, you’ll see how they replaced spreadsheet chaos with a single version of the truth, enabled real-time scenario modelling, and built AI-ready foundations for modern planning and forecasting using Microsoft Fabric, Power BI and Acterys.

AI Masterclass: Practical uses of Claude for finance leaders

April 29, 2026 No Comments

Finance leaders don’t need more AI theory – they need results. In this practical masterclass, Pac O’Shea and Kevin Appleby show how to use Claude as a hands-on finance assistant for P&L insights, sharper board packs, and fast scenario models. Walk away with prompts, templates, and repeatable workflows you can apply in your finance team immediately.

What It Takes to Scale Through Acquisition

April 15, 2026 No Comments

Scaling through acquisition can double the size of your business—but only if your finance systems, controls and culture keep up. In this session, Tim O’Reilly, Ed Mortimer and Kevin Appleby share how Guild Garage Group used Sage Intacct, a unified tech stack and disciplined capital allocation to grow from 0 to 28 partners and $300m in revenue, while staying in control of cash, risk and performance.